Web Build
Fast Website Foundations
What matters most for speed, clarity, and conversion when rebuilding a service website.
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Insights
Practical Notes for Calm Growth
Real guidance for websites, local SEO, AI automations, and clean operating systems.
Focus Areas
What I Publish Here
Short, implementation-focused notes you can use immediately.
Local SEO
Local SEO That Actually Moves Leads
Simple on-page and local signals that help people find you without content burnout.
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Systems
Calm Intake + Follow-up Automations
How to reduce missed leads with clear intake routing and consistent follow-up.
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AI Stack
AI Tools Worth Using Weekly
A practical list of tools I actually use for delivery, client communication, and planning.
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Case Studies
Snapshots from Real Client Work
Clear before/after examples from service businesses and contractor projects.
Contractor Site Refresh
Context: Outdated 6-page site, low mobile speed, weak local search visibility.
Outcome: Rebuilt structure, improved speed, and cleaned service pages to create clearer lead flow.
Service Intake Automation
Context: Leads were arriving from multiple channels with inconsistent follow-up.
Outcome: Implemented unified intake and follow-up logic to reduce missed conversations.
Bilingual Offer Clarity
Context: Messaging was split between EN/ES with duplicated effort every launch.
Outcome: Created reusable EN/ES page and copy system for faster updates and better consistency.
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