Resource · Checklist
Local SEO Checklist
A practical baseline for service businesses that want better local visibility and cleaner lead flow.
Core Checklist
- Claim and verify your Google Business Profile.
- Align business name, address, and phone across website + listings.
- Create one focused service page per offer and city/area served.
- Use descriptive page titles and meta descriptions with local intent.
- Add internal links between homepage, service pages, and contact page.
- Collect and respond to client reviews consistently.
- Keep mobile speed and Core Web Vitals in a healthy range.
- Track calls/forms by source so you know what channels work.
Weekly Rhythm
- 1. Update one service page with clearer proof or FAQ.
- 2. Publish one short local post or insight tied to client questions.
- 3. Request one review from a recent satisfied client.
- 4. Check form/call conversion data and refine weak pages.